Tips When Picking A Name For Your Personal Training Business
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By Morgan Le Fay
This guide will help you with picking a name for your personal business. As with most guides these simple to follow steps will help you select a successful name. Let’s get started shall we? First please think about what type of clients you are trying to attract to your business? This is very important to help better clarify your target audience.
The final name that you select for your business will represent you and your company. You want to make sure that it is something that adequately represents you. If you do not have a catchy and unique name you are not going to stand out from the crowd. Therefore your business may not be as successful as it could be.
How do you think your product can be best represented? Ask yourself this question first. By having an understanding of representation you can tailor your name to reflect this. Your name has to be something that when found gives the client an idea of your product. For instance you wouldn’t want to choose Apples Inc. if you were trying to in fact sell pears.
Now is the time for some fun exercises. These exercises can not only be used for the purpose of this guide but applied to other projects as well. If you have used this guide before then you know this method works. Always start with a clear mind and a relaxed attitude. Do not start this process over anxious or filled with doubt. Get in a good mindset before you begin.
Now what I want you to do is pick up a writing utensil of your choice and a writing pad. The pad can be anything you decide on. It may be just a piece of paper or a pad of post it notes. Now look at the clock at set an appropriate time limit for yourself. I suggest 10 minutes in length for this exercise. Once you have decided an an applicable time limit start writing any words that you can think of. These words will be used in deciding the name of your personal training business. So try to keep that in mind while scribbling down everything that comes to mind. Don’t worry if it seems messy at first we will work on cleaning it up on a later step.
Once your time limit is up we will begin to make selections. Carefully go over the list of words you came up with and read them over to yourself. While doing this if there are some that you do not like then feel free to cross them out as you go. Repeat this until you feel like you have a smaller selection of words available to you. By repeating this you will find that it becomes easier to narrow your choices down.
Give yourself a pat on the back because you are now very close to having your final business name. If you still have some decisions to make don’t worry we’re not done yet. You have to now be ready to appeal to a market and defend your ideas. The best way to prepare yourself for this is by consulting any close family or friends you may have. They are the easiest and usually the nicest target audience to have hanging around. Ask them what their opinions are of your choices. And always be open to suggestion.
There is now one last target audience to appeal to before finalizing your decision. You may already be advertising to them without knowing it. This target audience is the general public.
About the Author: Throw the potential name of your business on the web applet of your choice. After this experience you will have a successful
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